Vision into action
Canvas is a boutique brand consultancy that goes beyond brand definition to brand activation. All brand consultancies focus on defining brands, but few help you to actually make your brand go where you want it to. At Canvas, that’s what we do. We activate your brand inside your company and with all the audiences that your brand touches.
Working side by side
We work closely with our clients, as one team, to chart out where your brand will go and how it will meaningfully connect to your customers and employees. We’re good listeners who know how to roll up our sleeves, dig in and understand what’s happening in your organization. For every project, we put together a team of experts led by one of our two founders. We tune in to your needs. We stay involved. We love working with our clients and it shows.
Solid foundation
Jana Zednickova
Jana has a passion for “making it happen.” At Canvas, she is responsible for setting the strategic direction of the company and working with clients to help them make their brands come alive in the marketplace.
From Kodak and Nestle to Citigroup and Walmart, she has spent over 15 years serving a wide range of clients across industries. She is adept at shifting gears from launching a new name and brand strategy for an ambitious startup to repositioning a large conglomerate following a major M&A transaction.
Prior to founding Canvas, Jana was a Senior Partner with Lippincott, a global brand strategy and design consultancy. She was also a project manager with McKinsey & Company leading development of marketing, organizational, communications and growth strategies for key financial services players in Europe. She honed her financial skills early on in her career as an associate with GE Capital and a financial analyst with Prudential Securities. She holds a B.A. and an M.A. from the Prague School of Economics and an M.B.A. from the Wharton School of the University of Pennsylvania.
Recognized as a thought-leader, her branding work has been published in a number of white papers and marketing articles. She lives in Manhattan where she spends her free time exploring the art world in search of the next Modigliani and testing the limits of her tiny kitchen while cooking with friends and family.
Alex Reid
Alex draws on his creativity, strategic thinking and many years of experience to help businesses retain and motivate employees and earn their customers’ loyalty.
Prior to starting Canvas, Alex was a Partner at Lippincott where he led high-profile projects with clients across almost every industry imaginable.
Positioning, value proposition development, naming, brand driver analysis, brand architecture, launch planning, employee brand engagement, customer experience analysis and optimization – he’s done it all – for companies such as IBM, Comcast, Andersen Windows, Delta Air Lines, Walmart and AT&T.
Earlier in his career, Alex served as a consultant to Lufthansa, where he helped the airline effectively motivate teams. He has been a frequently featured speaker on touchpoint alignment and brand activation.
Alex earned his master’s in management from Oxford University’s Saïd Business School after receiving a bachelor’s degree from Yale University in Architectural Design. His work ethic was shaped during late nights in the studio and early mornings on the river as stroke of the heavyweight varsity crew.
During his downtime, Alex is often running after his two tippe top daughters or running into fellow ex-rowers in Manhattan and reliving the glory of races past.
