From market insight to market impact

We have the range of capabilities to take you from market insight and brand creation all the way to the bottom line. Canvas will make sure that your brand is working for you every step of the way, connecting with your employees and your customers.

We’ll walk you through our process from brand opportunity through brand engagement and show you how we can make sure you deliver on your brand’s promise.

Whether you have the whole process ahead of you or need us to jump on board at a particular stage, we can help.


Discover

Brand opportunity

  • Internal vision
  • Industry trend scan
  • Opportunity assessment
  • Best practice audits
  • Audience mapping
  • Brand experience evaluation

Define

Brand strategy

  • Brand positioning
  • Brand story
  • Essence
  • Personality attributes
  • Values
  • Brand architecture
  • Naming and nomenclature
  • Validation

Design

Brand experience

  • Communications platform
  • Key messages by audience and media type
  • Brand experience mapping and alignment
  • Priorities and activities
  • Identity and visual system
  • Interactive

Deliver

Brand engagement

  • Readiness assessment
  • Implementation plan
  • Organizational alignment
  • Workplace branding
  • Employee value proposition
  • Brand education and tools
  • Brand metrics
  • Program management and training